Digital Product Marketing Manager

Company: Pearson
Location: Honolulu
Posted on: February 22, 2021

Job Description:

Description The Digital Product Marketing Manager is responsible for managing communication between the product management team and key internal and external stakeholders related to both strategic and ongoing product development. This role will determine messaging and marketing plans related to the strategic roadmap and delivery of digital products in support of the OBL K-12 learning experience. This includes working with product managers and various delivery owners (e.g., educators, school leaders, sales, student success, program managers, business development) to communicate how customer and market needs will be met by Pearson's products. Collaborate with Product Managers, Product Owners, Product Development, Sales, School Leaders, Program Managers, Student Success, Training and Go-to-Market, and other stakeholders to message and communicate product vision and plans. Develop messaging and communication plans of the K-12 learning experience portfolio of products to inform, enable, and enhance the customer experience-particularly, improved retention and student outcomes. Specifically, message, communicate, and collaborate regularly and on a recurring basis with partner schools and partner programs to build and maintain these key relationships between external stakeholders and the curriculum product team. Provide regular and ongoing input into the planning and prioritization of the product roadmap, development features, and user stories for curriculum-based K-12 products. Participate with stakeholders to prioritize development requests in accordance with SAFe agile methodology. This will involve working closely with a variety of cross-functional stakeholders. Leverage Pearson's market research, competitive intelligence, and user experience research capabilities to reflect the voice of the customer in all curriculum roadmaps Ensure all stakeholder voices are heard and clear priorities are set for delivery teams. Provide input into business value to help articulate the product's value proposition, as well as defining and measuring its success metrics success. Keep abreast of industry trends, technologies, and competitive analyses to identify new opportunities and initiatives which ultimately serve the long-term strategy Collaborate with the Vice President of Product Capability Management and other team members to inform the multi-year product strategy for the company, develop and refine the product roadmap, and ensure successful communication and implementation of all agreed-upon initiatives and their outcomes. Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Qualifications Experience: Bachelor's degree required in Business, Education, or Technology Minimum of five (5) years' experience and success in leading product or marketing groups Experience with efforts to ensure that customer needs are understood and addressed with messaging and communication plans Knowledge of Microsoft and Google business applications preferred. Advanced knowledge of Learning Management Systems (LMS), Educational Management Systems, or Enterprise Resource Planning (ERP) systems is preferred. Familiarity with SAFe Agile principles Must have ability to collaborate on the development of product roadmaps that feed into company strategy. Must have the ability to write key messages that translate features and functions into value for customer with empathy. Must be able to build relationships and employ a customer centric voice. Must demonstrate ability to work in a high-pressure, fast-paced environment where recommendations drive strategy. Must have strong problem-solving skills, employ critical-thinking, and use sound business judgement at all times. Must be capable of developing and implementing multiple projects. simultaneously with tight deadlines. Must be comfortable with ambiguity and pivoting priorities- and help other be comfortable as well. The anticipated starting salary range for Colorado-based individuals expressing interest in this position is 80K - 100K. This position is eligible to participate in an annual incentive program. Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/ Primary Location : US-RE-Remote Job : Marketing If you are a qualified individual with a disability and are unable or limited in your ability to use or access this site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com . Please follow the links to "EEO is The Law" , which describes the Federal laws prohibiting job discrimination based on race, color, sex, national origin, religion, age, equal pay, disability or genetic information, and the "EEO is the Law Supplement" which has additional information for Federal Contractors. The Pay Transparency Nondiscrimination Provision provides applicants and employees notice that Pearson will not discriminate against them for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-workers. Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, genetic information, disability status, veteran status, national origin or any other characteristic protected by law.

Keywords: Pearson, Honolulu , Digital Product Marketing Manager, Advertising , Honolulu, Hawaii