Marketing Director/Manager

Company: Lexmark International, Inc.
Location: Waimanalo
Posted on: June 25, 2022

Job Description:

The Lexmark Ventures division of Lexmark is chartered with leveraging Lexmark technologies, competencies, and relationships to establish new business opportunities. Lexmark is a global technology company creating enterprise software, hardware and services that help organizations draw deeper value from their business information. We also create terrific places to work, with competitive pay and benefits and an environment that empowers and encourages growth. Sound intriguing? Open the possibilities to joining our team!The Ventures group is looking for a Marketing Manager/Director, who will report to the Vice-President of Lexmark Ventures. Together, we provide solutions for a variety of challenges faced in industries of all sizes, from small businesses to those of the Fortune 500. The Marketing Manager/director will be responsible for all marketing activities in the Ventures organization.Roles & Responsibilities:Drive Marketing through the entire cycle of creating brand awareness, interest, intent, belief, leading to customer/partner acquisition.Develop a strategy and plan for marketing including positioning and placement - to support the various offerings in Ventures' portfolioSome products are targeted as the consumer market, some at the industrial B2b marketThe products are at various stages in their lifecycles; some have been launchedin 2021-early 2022, some will launch in 2023.Design and drive:Lead generation and Account-based Marketing (ABM)Ability to drive lead generation to acquire channel partners and end customers.Digital marketing, paid search (google ads, etc.), working with agencies - for offerings targeting the consumer (e.G., hair straightening hot tool) marketLead brand awareness campaignsWebsites, SEO, social media strategy, email campaigns, printed collateralCampaigns to drive lead generation through webinars, blogs, events. Manage CRM system and marketing automationPaid search - google ads, Microsoft (Bing) ads.Paid Social platforms Facebook Ads (includes Instagram), LinkedIn Ads, TikTok Ads, Pinterest Ads. Also, AmazonGet on the editorial calendars of major industry magazines for article and ad insertionsMessaging based on audience segmentationCollateral creationDevelop high level relationships with all key channel management stakeholders. Create awareness, negotiate terms and programs with all channelsWork with the Executive Management team to help define the e-commerce strategyDevelop business plan and annual budget for ecommerce function. Supervise development efforts including content design and updatesImprove, develop, and advocate new promotional opportunities for Ventures' productsOversee the day-to-day ecommerce operations, maintenance, and performance measurement of the company websiteSupport the supply chain department on forecasting of productsAnalyze performance and optimize all aspects of site experience to improve results (including SEO, Search, Desktop & Mobile UX, Comparison Shopping Engines, Retargeting, Reviews)Execute the Marketing plan using a core team of marketing folks as well as third-party resources (website developer, technical writer, marketing firm that helps with positioning and branding, digital agency). The Marketing Manager/Director must work with Lexmark's "core" Marketing team (that supports the printer business) to follow brand and other guidelines, as well as to leverage their expertise, where appropriate.Qualities desired in a successful candidate:The successful applicant will be able to demonstrate:A track record of getting things done in a fast-paced environment, with limited resources - while using internal and external (third-party) helpThe ability to help shape the go-to-market strategy for consumer and industrial products targeting disparate markets - then create a Marketing strategy and plan in support of the go-to-market approachExperience in working with channel partners, resellers and distributors for lead generation and account-based marketingExperience in working with media, marketing, and ad agenciesCoordinating marketing initiatives from beginning to endQualifications:At least 7-10 years of marketing leadership experienceOmni-channel digital marketerB.S./ B.A. with 5+ years of experience in product marketing and product management roles building and launching successful web and/or mobile productsExperienced in analyzing data to draw business-relevant conclusionsExperience in developing digital marketing strategies for direct and indirect channel programsAbility to craft clear, compelling recommendations supported by robust analysis and business logic, and articulate them to the organization to gain support for the recommendationAbility to lead by influencing others, especially in cross-functional and executive settingsComfort with change and ability to wear multiple hats as part of an evolving organizationKeyword searches, optimized web content, competitive tracking software, customer data analytics, web page design/layout, and website performance measurementCandidates required experience with CRM and marketing automation tools, lead gen campaigns, digital marketing.Drive test and learn mindset for continuous improvement and innovationThe atmosphere is akin to a start-up, i.E., the role requires agility and speed, creativity, and getting things done with limited resources. The commercial success of the various products depends heavily on the output of the Marketing team.Remote or in Lexington, KY - with 30-50% travel to Lexington#LI-Remote#LI-KB1

Keywords: Lexmark International, Inc., Honolulu , Marketing Director/Manager, Advertising , Waimanalo, Hawaii