Events Marketing Manager
Company: PMI (Project Management Institute)
Posted on: November 16, 2023
Events Marketing Manager
United States * Virtual
Wednesday, October 25, 2023
Are you a dreamer, innovator, thinker and a do-er who believes in
contributing to something that makes difference?
Make an impact. Join PMI.
How will you make a difference to PMI?
The Events Marketing Manager will be responsible for positioning
PMI events as the "must attend" gatherings for project
professionals globally, driving attendance and fostering repeat
The Event Marketing Manager will collaborate closely with the PMI
Events team to bring our signature events, including PMI Global
Summit and the PMI Global Summit Series, to life.
This role requires extensive experience in large-scale event
strategy, planning and logistics, content development, events
experience design and activation, and event marketing and
Additionally, this individual will lead the development and
execution of a brand partnership, events sponsorship, and brand
activation program, leveraging third-party events and partner
brands to drive awareness and shape perception of the PMI brand
with new audiences.
What you'll bring to the role:
- Develop Marketing Strategy: Craft and execute a comprehensive
marketing strategy and plan to drive event attendance, ensuring
alignment with PMI's brand and organizational objectives. * Event
Strategy: Collaborate with the PMI Events team to define the
overarching purpose and strategy for PMI signature events, Global
Summit and Global Summit Series, this will include event themes,
content topics, speaker selection, and agenda planning.
- Audience Engagement: Work closely with the Events team to
create engaging event experiences that exceed attendee expectations
and align with PMI enterprise objectives and targets. Leverage
attendee customer satisfaction, VoC and CX data to continually
improve overall event experience.
- Brand Partnerships: Lead the development and execution of a
brand partnership program to identify, secure, and activate
partnerships with third-party events and partner brands. Leverage
these partnerships to enhance PMI's brand awareness and reach new
- Sponsorship Opportunities: Identify and evaluate events
sponsorship opportunities that align with PMI's goals and
objectives. Negotiate and manage sponsorship agreements to maximize
ROI and brand exposure.
- Team Leadership: Lead and manage a team of marketing
professionals to design and execute innovative event experiences
and activations that showcase the PMI brand, its purpose, and
- Marketing Campaign development: Oversee the development of
marketing collateral, campaign assets, promotional materials, and
content that effectively promote PMI events and partnerships to a
- Budget Management: Manage the marketing budget for PMI events
and brand partnerships, ensuring efficient allocation of resources
to achieve maximum ROI.
- Performance Analysis: Continuously analyze the effectiveness of
marketing efforts, using data-driven insights to make adjustments
and improvements to the marketing strategy.
- Supervises a team.Responsible for effectively hiring, coaching,
performance management and terminating employees.
- Bachelor's degree in Marketing, Communications, or related
field. Master's degree preferred.
- 7+ years of experience.
- Minimum of 2 years of people management experience.
What you can expect from us
We value and nurture an environment of inclusivity and diversity,
and a culture of communication and collaboration. Your health,
safety and well-being come first, and we believe that you should
have time for your work, but you should also have time for
Join us and you'll get:
* an excellent total package, with compensation and benefits based
upon your geographic location.
* skill development opportunities, to help you grow now and into
* access to a global network, to enrich your professional
* flexible options to help balance work time and your time
* award and bonus opportunities.
The salary offer will be based on several factors, including the
candidate's demonstrated skills, qualifications and relevant
Let's help make the world work better for everyone. Apply
Project Management Institute, Inc. is committed to providing equal
employment opportunities without regard to sex, gender identity,
sexual orientation, race, color, religious creed, national origin,
physical or mental disability, protected veteran status, or any
other characteristic protected by applicable law. As a government
contractor, Company Name is subject to Executive Order 11246, the
Rehabilitation Act of 1973 (Section 503), and the Vietnam Era
Veterans Readjustment Act of 1974 (VEVRAA), all as amended, which
require government contractors to ensure nondiscrimination in
employment and to take affirmative action to employ and advance in
employment qualified persons without regard to sex, gender
identity, sexual orientation, race, color, religious creed,
national origin, physical or mental disability, protected veteran
status, or any other characteristic protected by applicable
Min Hiring Rate
Max Hiring Rate
- United States
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Keywords: PMI (Project Management Institute), Honolulu , Events Marketing Manager, Advertising , Honolulu, Hawaii
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