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Product Marketing Manager - SaaS Solutions

Company: Pitney Bowes
Location: Honolulu
Posted on: May 15, 2022

Job Description:

At Pitney Bowes, we do the right thing, the right way. As a member of our team, you can too.
We have amazing people who are the driving force, the inspiration and foundation of our company. Our thriving culture can be broken down into four components: Client. Team. Win. Innovate.We actively look for prospects who:
* Are passionate about client success.
* Enjoy collaborating with others.
* Strive to exceed expectations.
* Move boldly in the quest for superior and best in market solutions.Job Description:This is your opportunity to become a thought leader within the Pitney Bowes product marketing team. We're looking for a smart, energetic marketing executive to guide the positioning and messaging of the next generation of our sending technology solutions.This role serves as the "voice of the customer" within Pitney Bowes and will act as the marketing lead for our Tracking and Receiving portfolio of SaaS solutions for SMB to Enterprise-level businesses. Core responsibilities of this role is to ensure the marketing activities and positioning of this product line aligns to customer and market needs to achieve the financial objectives, strategic direction, and vision of Pitney Bowes.

Day to day responsibilities include leading and influencing high-performing, cross-functional teams including product, marketing, and sales to attract and retain clients to grow a profitable business. As a Product Marketing Manager, you will be focused on working with dedicated product management and sales teams to deliver innovative solutions to solve client and market-based problems. You will be responsible for gathering insights from both existing and prospective clients to inform product development requirements and overall product positioning and messaging.Responsibilities will include:

  • Building product messaging that sets new products and features apart from others in the market to give them a unique selling point
  • Communicating the vision and value of new products and features to the sales team and develop sales tools that facilitate the selling process
  • Planning and leading the launch of new services and products within a cross-functional team environment
  • Briefing the press, PR and analyst teams about new products as well as market trends and opportunities.
  • Obtaining insights into customers' usage of current products and features, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
  • Using market research data to establish product pricing, positioning and messaging
  • Researching competitor solutions and conduct competitive analysis to identify overall product positioning in market
  • Creating content such as case studies, videos, marketing collateral, website copy and blog posts
  • Speaking and presenting about products to both external and internal audiences
  • Managing marketing budgets and project timelines to ensure on-time delivery of marketing materials and product launchesQualifications & Experience:
    • 5+ years relevant work experience in Product Marketing
    • Experience in B2B SaaS or Services marketing preferred, but not required
    • Passion for great, easy to use products, and a desire to delight customers.
    • Bachelor's degree in business, marketing, or related field
    • Strong passion for market and client insights, including research and VOC
    • Solid business acumen, management, analytical, and problem-solving skills
    • Ability to travel domestically as required
    • Advanced skills in Microsoft Word, Outlook, Excel, and PowerPointWe will:* Provide the opportunity to grow and develop your career
      * Offer an inclusive environment that encourages diverse perspectives and ideas
      * Deliver challenging and unique opportunities to contribute to the success of a transforming organization
      * Offer comprehensive benefits globally ()Pitney Bowes is an Equal Employment Opportunity/Affirmative Action Employer that values diversity and inclusiveness in the workplace.
      Women/Men/Veterans/Individuals with Disabilities/LGBTQ+ are encouraged to apply.
      All interested individuals must apply online. Individuals with disabilities who cannot apply via our online application should refer to the alternate application options via our Individuals with Disabilities link.

Keywords: Pitney Bowes, Honolulu , Product Marketing Manager - SaaS Solutions, Executive , Honolulu, Hawaii

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