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Social Media Manager

Company: Hawaiian Host Group
Location: Honolulu
Posted on: September 15, 2023

Job Description:

Are you known for exceeding expectations? Do you embrace the Spirit of Hawai'i? Then please keep reading because we're looking for people like you at Hawaiian Host Group.

Who are we? Hawaiian Host Group (HHG) is a leading Hawai'i-based consumer goods company with a portfolio of brands that includes Hawaiian Host -, Mauna Loa -, MacFarms -, KOHO -, and Royal Hawaiian Orchards -. Sold in over 23 countries, HHG produces a suite of products ranging from flavored macadamia nuts to artisan chocolates, and macadamia milk-based ice cream. Our dedicated team of Hosts of Hawai'i is spread across its headquarters in Honolulu and offices in Hilo, Kona, Los Angeles, and Tokyo. HHG has manufacturing plants in Honolulu and Kea'au, as well as Hawai'i's largest single macadamia farm.

We are an excited team of people that all have one vision in common: sharing the Spirit of Hawai'i with the world. Expect camaraderie, product tastings, and other (virtual and in-person) events that make our culture unique. And more importantly, know that your work contributes to our purpose; to make the Islands' future flourish. We do this through our Takitani foundation that grants scholarships to deserving local students, our solar farm on the Big Island, and other social & environmental initiatives.

That's enough about us for now, we'd love to learn more about you. Read the job description below and let us know if you're interested. We can't wait to meet you!

As the Social Media Manager, you will lead strategy and content creation across all social media accounts across the two brands Hawaiian Host and Mauna Loa, to translate each brand's short and long-term goals. You will develop and executive all initiatives, manage community engagement, and influencer programs.


  • Strategy Development
  • Develop and implement comprehensive social media strategies that delivers on each brands' goals, including offering data-driven perspective on how to engage across each platform: Instagram, Facebook, TikTok, Pinterest, YouTube, & LinkedIn.
  • Collaborate with the marketing team to align social media activities with broader marketing campaigns and initiatives.
  • Monitor social media trends, competitor activities, and industry developments to identify opportunities for campaign optimization and stay ahead of emerging trends.
  • Stay up to date with social media best practices, algorithms, and platform updates to optimize content strategy and ensure compliance with platform guidelines.
  • Pivot initiatives when platforms institute changes and provide perspective on new and emerging platforms.
  • Content and Influencer Program Management
  • Develop monthly content calendars planning and scheduling, daily publishing, and community management.
  • Lead creation of assets (including brainstorming sessions with brands) and manage external partners (photographers, videographers, content creators).
  • Build and oversee influencer relationships (paid and earned) to ensure impactful and efficient program; maintain day-to-day operations such as seeding relationships or sending mailers and move quickly to capture the moment.
  • Manage and execute giveaways and promotional contests.
  • Propose partnership ideas with other brands in order to grow followers.
  • Partner with brand teams to brainstorm earned/owned strategies (PR opportunities) that amplify brand awareness.
  • Develop and maintain performance scorecard that is in line with each brands' objectives.
  • Oversee social media budget across both brands.
  • Community Engagement/Management
  • Monitor and analyze user-generated content and online conversations related to our brand, making recommendations for brand reputation management and customer relationship improvement
  • Engage with online communities and respond to comments, messages, and inquiries in a timely and professional manner, working closely with the customer service teams and marketing teams. OTHER RESPONSIBILITIES:
    • Perform other work-related duties as assigned.
    • Perform all duties and maintain all standards in accordance with company policies and procedures.
    • Regular attendance is required for the position. EDUCATION, EXPERIENCE, AND SKILLS REQUIRED:
      • Bachelor's degree in business marketing or related fields.
      • Must have 3-5 years of experience as a social media content creator, preferably in the consumer-packaged goods (CPG) industry.
      • Experience in capturing short-form video and still content (BTS content, Reels, Stories) using native platform or best-in-class third party apps.
      • Proven success managing influencer and content to meet success metrics.
      • Experience working with creative agencies and cross-functional teams.
      • Demonstrated leadership, project management, and strategic thinking skills.
      • Ability to communicate effectively with strong interpersonal skills.
      • Ability to manage multiple projects simultaneously.
      • Ability to problem solve, analyze data, and perform critical thinking.
      • Proficient in Microsoft Word, Excel, and PowerPoint.
      • Must be able to travel intra/interstate(s) and out of the country. PHYSICAL DEMANDS:
        • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
        • The position requires carrying less than 25 pounds; bending; stooping; crouching; side bending; overhead reaching; handling; stair climbing; forward reaching; grasping; sitting; standing; walking, finger dexterity; vision; hearing; eye-hand-foot coordination. COMMUNICATION DEMANDS:
          • The position requires talking to co-workers and customers; written communication to co-workers and customers; talking to outside trade persons/vendors; written communication to outside persons/vendors; talking on the telephone; responding to written or verbal requests of co-workers and vendors; receiving verbal and written instructions; writing/composing written language; and reading. WORK ENVIRONMENT:
            • Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
            • 1) While performing the duties of this job, the employee works in an office environment and is infrequently exposed to weather conditions.
            • 2) The noise level in the work environment is usually light.

              Hawaiian Host Group is an Equal Opportunity/Affirmative Action Employer.

Keywords: Hawaiian Host Group, Honolulu , Social Media Manager, Executive , Honolulu, Hawaii

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