Senior Marketing Manager
Company: Wondr Health
Location: Honolulu
Posted on: April 24, 2024
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Job Description:
COMPANY OVERVIEW :
Wondr Health is the proven leader in preventative and chronic care
for metabolic, emotional, and physical health transformation.
Leveraging over 15 years of behavior change experience and
partnership with health plans and employers, Wondr Health delivers
interrelated, personalized, skill-building programs for weight
management, obesity, nutrition, stress relief, anxiety, and
movement that improve the health of participants. Powered by
data-driven engagement expertise and personalized programming, and
supported by expert content and coaching, the company's flexible
and scalable digital solutions engage populations, improve quality
of life and health outcomes, and prevent and reduce the cost of
chronic health conditions. To learn more, visit www.wondrhealth.com
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PURPOSE :
The Senior Marketing Manager role is responsible for the adoption
marketing campaigns and strategies that generate enrollment. They
will be key in collaborating with cross-functional teams to create,
execute, and track multichannel adoption campaigns that welcome and
nurture our eligible population. This role would assist with the
innovation and scale of our current adoption processes and embrace
a test-and-learn approach to optimize current efforts. The Senior
Marketing Manager role would also be responsible for creating buzz
and adoption for new product rollouts.
MAJOR RESPONSIBILITIES:
Design and implement personalized welcome and nurturing campaigns
to guide eligible populations through each stage of the acquisition
funnel, from awareness to enrollment.
Develop and execute fresh and scalable adoption campaigns to drive
adoption in collaboration with the Creative and Account Management
team.
Use data to build testing plans to optimize ongoing eligible
population journeys that focus on personalization.
Lead the marketing strategy for new product launches from ideation
to execution, working closely with product and engagement teams to
understand key features and benefits and translate them into
compelling messaging.
Collaborate with the data team and use dashboards to advise future
programs and investment. Report findings and results to management
and key partners.
Support enrollment landing page and onboarding optimization
plans.
Explore and partner with the team on new marketing channel testing
and scaling, and current channel optimization plans.
KNOWLEDGE, SKILLS, AND ABILITIES:
Experience with digital marketing strategy and/or engagement; ear
for the voice of the consumer.
Excellent project management skills and ability to manage the
priorities of multiple stakeholders.
Strong understanding of building data-driven, multichannel,
personalized user experiences; Salesforce Marketing Cloud
experience is a plus.
Experience using marketing analytics and data to track, optimize
performance, guide strategy, justify investments and make
decisions.
Strong ability to convey concepts creatively, logically, and
concisely.
Experience with UX optimization is a plus.
Understanding of health care/health tech industry is preferred.
QUALIFICATIONS:
Education:
Experience:
7+ years of experience in marketing or product marketing with
demonstrated growth history and examples of past results.
3+ years in employee benefits and/or health-related industry
Keywords: Wondr Health, Honolulu , Senior Marketing Manager, Executive , Honolulu, Hawaii
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