Senior Manager - Copywriter (Kabbage)
Company: American Express
Posted on: May 3, 2021
Kabbage is expanding its rock-star Marketing team with a new
Senior Manager, Copywriter to join us as we aim to
help American small businesses grow and manage their cash flow.
Acquired by American Express in 2020, Kabbage is pairing its
leading FinTech platform with the powerful backing of AMEX to
launch an innovative cash-flow platform to give the smallest
businesses access to cutting-edge financial tools and services.
Deeply data-driven and connected with its customers, Kabbage has a
full suite of cash-flow products from flexible lines of credit,
online business checking accounts, payment processing, predictive
business analytics and more. While we've received numerous awards
and recognitionsuch as Entrepreneur's Top Company Cultures, Inc
Magazine's Top Private Companies, GlassDoors Best Places to Work,
and Forbes FinTech 50it is our people, our culture, and our leaders
that make Kabbage such a great place to work.
Create compelling copy that drives results, from acquiring new
customers and increasing utilization to creating an elegant user
experience and building a trusted brand.
What youll be doing:
The Kabbage Marketing team is always perfecting its approach to
customer acquisition and engagement, and copy plays a key role.
Youll develop copy that implements the Kabbage voice, promotes
brand awareness and drives response across web, email, direct mail,
display, social ads, video and other content channels.
Youll support our User Experience team with technical copy that
informs and engages users to interact with us successfully. Youll
also work with alongside the wider American Express team as the
lead copy-champion for Kabbage.
This is a fantastic opportunity to write a variety of copy and
serve as a go-to resource for the entire organization and well
embedded into a leading global brand: American Express.
What were looking for in you:
Initiative: Scrappy and able to work
in a fast-paced environment. Take direction based on creative
parameters and business goals and run with the assignment.
quickly to changing priorities and conditions; copes effectively
with complexity and change.
Collaboration & Influence: ability to
successfully influence and bring together internal and external
stakeholders to achieve shared goals.
Communication: Able to see and
communicate the big picture in an inspiring way; determines
opportunities and threats through comprehensive analysis of current
and future trends.
Creativity/Innovation: Balance brand
consistency with the ability to push our creative direction to keep
What you should have:
6 years of copywriting experience.
Ability to write across media and types of content, including
web, email, direct mail, display and social channels.
Experience writing for a multi-product organization a plus.
Excellent writing, editing, and proofreading skills.
Emphasis on conversational, short-form copy that drives
Experience creating approachable, easy-to-follow user
Ability to translate complex topics into straightforward
Link to your portfolio or 5-10 of your best writing samples.
Ongoing Workplace Flexibility: Position will currently be
work-from-home due to COVID-19. American Express is committed to
the well-being of its colleagues and to creating a safe work
environment; colleagues will continue to work remotely until a
return to the office can be safely accomplished.
Visa Sponsorship: Employment eligibility to work with American
Express in the U.S. is required as the company will not pursue visa
sponsorship for this position.
American Express is an equal opportunity employer and makes
employment decisions without regard to race, color, religion, sex,
sexual orientation, gender identity, national origin, protected
veteran status, disability status, age, or any other status
protected by law.
Primary Location: United States
Req ID: 21006628
Keywords: American Express, Honolulu , Senior Manager - Copywriter (Kabbage), Other , Honolulu, Hawaii
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