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Senior Manager - Copywriter (Kabbage)

Company: American Express
Location: Honolulu
Posted on: May 3, 2021

Job Description:


Kabbage is expanding its rock-star Marketing team with a new Senior Manager, Copywriter to join us as we aim to help American small businesses grow and manage their cash flow.

Acquired by American Express in 2020, Kabbage is pairing its leading FinTech platform with the powerful backing of AMEX to launch an innovative cash-flow platform to give the smallest businesses access to cutting-edge financial tools and services. Deeply data-driven and connected with its customers, Kabbage has a full suite of cash-flow products from flexible lines of credit, online business checking accounts, payment processing, predictive business analytics and more. While we've received numerous awards and recognitionsuch as Entrepreneur's Top Company Cultures, Inc Magazine's Top Private Companies, GlassDoors Best Places to Work, and Forbes FinTech 50it is our people, our culture, and our leaders that make Kabbage such a great place to work.

Your mission:

Create compelling copy that drives results, from acquiring new customers and increasing utilization to creating an elegant user experience and building a trusted brand.

What youll be doing:

  • The Kabbage Marketing team is always perfecting its approach to customer acquisition and engagement, and copy plays a key role. Youll develop copy that implements the Kabbage voice, promotes brand awareness and drives response across web, email, direct mail, display, social ads, video and other content channels.

  • Youll support our User Experience team with technical copy that informs and engages users to interact with us successfully. Youll also work with alongside the wider American Express team as the lead copy-champion for Kabbage.

  • This is a fantastic opportunity to write a variety of copy and serve as a go-to resource for the entire organization and well embedded into a leading global brand: American Express.


What were looking for in you:

  • Initiative: Scrappy and able to work in a fast-paced environment. Take direction based on creative parameters and business goals and run with the assignment.

  • Flexibility/Adaptability: Adjusts quickly to changing priorities and conditions; copes effectively with complexity and change.

  • Collaboration & Influence: ability to successfully influence and bring together internal and external stakeholders to achieve shared goals.

  • Communication: Able to see and communicate the big picture in an inspiring way; determines opportunities and threats through comprehensive analysis of current and future trends.

  • Creativity/Innovation: Balance brand consistency with the ability to push our creative direction to keep it fresh.

What you should have:

  • 6 years of copywriting experience.

  • Ability to write across media and types of content, including web, email, direct mail, display and social channels.

  • Experience writing for a multi-product organization a plus.

  • Excellent writing, editing, and proofreading skills.

  • Emphasis on conversational, short-form copy that drives results.

  • Experience creating approachable, easy-to-follow user experiences.

  • Ability to translate complex topics into straightforward copy.

  • Link to your portfolio or 5-10 of your best writing samples.

Additional Details:

  • Ongoing Workplace Flexibility: Position will currently be work-from-home due to COVID-19. American Express is committed to the well-being of its colleagues and to creating a safe work environment; colleagues will continue to work remotely until a return to the office can be safely accomplished.

  • Visa Sponsorship: Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.

Job: Marketing

Primary Location: United States

Schedule Full-time

Req ID: 21006628

Keywords: American Express, Honolulu , Senior Manager - Copywriter (Kabbage), Other , Honolulu, Hawaii

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