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Head of Digital & Ecommerce

Company: Maui Divers Jewelry
Location: Honolulu
Posted on: June 22, 2022

Job Description:

ROLE: - - - - - - - - - - - - - - - - - - - - - - - - Head of Digital & EcommerceREPORTS TO: - - - - - - - - - - - -Chief Executive OfficerLOCATION: - - - - - - - - - - - - - - -Remote (travel to Hawaii 4-8 times a year ----)COMPENSATION: - - - - - -Open, commensurate with experience
THE COMPANYMaui Divers of Hawai--i started in 1958 as an submarine tour company on Maui. A year later the company began designing, manufacturing and selling -Hawaiian black coral -jewelry. Today, Maui Divers Jewelry is the largest manufacturer of precious coral jewelry in the world and the largest jewelry manufacturer in the state of Hawai--i.
Currently, over 90% of the MD's -$30 million in annual sales occur in 14 retail locations in Hawaii. -The company is pursuing a strategy of rapid expansion to the "other 99%" of the US (mainland) and key international markets including Japan to build capitalize on strong global affinity for Hawaii and the rising popularity of authentic hand-crafted jewelry.
THE OPPORTUNITYMaui Divers is looking for a seasoned, high-energy leader to help transform the company into a global digital-first DTC brand.
This is a unique opportunity for an exceptional individual to build from a strong core business and expand the company's ecommerce division. The company's goal over the next 3-5 years is for ecommerce sales to exceed retail sales, growing from -$5 million to $30 million or more.
What makes this opportunity unique?

  • Unique, proprietary products: 100% designed & manufactured in house
  • Beloved brand: -Compelling origin story, decades of history, large customer base
  • A strong, profitable retail business
  • A young but rapidly growing ecommerce division (currently -8% of sales)
  • On trend with global affinity for Hawaii and authentic story-driven products

    REQUIREMENTS FOR THE ROLE -
    • 3-5 years of experience in a senior role for a DTC brand
    • Strong background in marketing, especially digital & social
    • Experience with content-driven marketing (social, SEO, etc.)
    • Metrics/data driven with a focus on CAC, LTV, and unit economics
    • Proven results-driven leader with a strategic mindset but ability to execute
    • A thought leader in DTC ecommerce (platforms, trends, etc.)
    • Experience with leading ecommerce, CRM, analytics, and social platforms
    • Experience in the jewelry industry is NOT required
    • Exceptional communicator (oral & written)
    • "Scrappy" operator, with the ability (and preference) to get things done with limited resources

Keywords: Maui Divers Jewelry, Honolulu , Head of Digital & Ecommerce, Other , Honolulu, Hawaii

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