Retailer Engagement Specialist
Posted on: August 5, 2022
Job #: R-00088931
Category: Marketing Communications
Schedule (FT/PT): Full Time
Travel Required: Yes, 50% of the time
Potential for Telework: Yes, 50%
Referral Eligibility : Ineligible
DescriptionJob Description:The Retail Marketing Specialist is an
integral piece of sharing Hawai'i Energy's offerings with the
public, ensuring that customers are fully aware of available
rebates and resources while shopping for energy-efficient products.
This person will be responsible for developing strong, engaging
point-of-purchase marketing materials to promote the purchase of
residential and commercial products such as LED lighting, ENERGY
STAR - appliances, water heaters and more - working closely with
Hawai'i Energy's operations team, retailers/distributors,
manufacturer partners and creative agency to ultimately achieve
program energy savings targets.This position will spend a decent
amount of time in the field interfacing in-person with store staff,
distributors, manufacturer reps, and thus, will be required to
travel at times across Oahu, Maui, and the Big Island (Hawai'i).
Time management of in-office responsibilities and in-field
responsibilities is required. This is a new position with lots of
opportunity to grow based on performance and capabilities.The ideal
candidate will: possess strong written and verbal communication
skills; have extensive experience working on marketing campaigns
and collaborating across internal and external teams; be able to
represent & speak to Hawai'i Energy well in public; and be
passionate about encouraging the adoption of energy-efficient
products. Candidates should be comfortable working in a fast-paced,
deadline-driven environment balancing several projects at once, and
have a strong sense of team and collaborative spirit. This position
is part of the Marketing & Communications team and will report to
the Marketing & Communications Manager.RESPONSIBILITIES INCLUDE BUT
ARE NOT LIMITED TO:
- Coordinate marketing initiatives with retailers and
distributors that sell energy-efficient products, such as ENERGY
STAR - appliances, lighting, and water heaters.
- Involves working with creative agency to produce helpful,
professionally-designed marketing materials for stores and online
(as allowed), such as signage, displays, tear sheets, rack cards,
shelf talkers, etc.
- Manage marketing elements of new rebate offer launches, working
in tandem with internal operations team, store staff,
manufacturers, and others.
- Schedule and conduct regular trainings/briefings with
store/distributor staff to ensure they are well-versed on Hawai'i
Energy's offerings and able to speak about them confidently to
- Communicate regularly with retailer, distributor and
manufacturer contacts to inform them of any program changes.
- Help ensure that Hawai'i Energy in-store signage and any
educational information are visible, up-to-date, and effective.
Coordinate the delivery of approved marketing materials to stores
- Conduct as needed retail product availability audits for
reporting purposes to applicable stakeholders.
- Strategize, source and/or recommend new retail marketing
opportunities as they come up.
- Assist with gathering photos, video and other content for use
on Hawai'i Energy's social media pages, website and email marketing
- Build & maintain relationships with retailer and distributor
contacts. Serve as an additional point of contact for the program
and triage any questions that require follow-ups with operations
- Gather and analyze data on the effectiveness of Hawai'i
Energy's retail marketing efforts, and apply findings to future
planning and promotion design.
- Encourage local contractors and installers to join Hawai'i
Energy's Clean Energy Ally network.
- Collaborate with IT on new initiatives for rebate processing
system that support residential and commercial
- High school diploma or equivalent and2-4 years of experience in
marketing, retail merchandising, and/or community outreach.
- Basic understanding of home products retail seasonal calendar
for lighting, appliances, air conditioners and other energy-saving
- Excellent writing and communication skills (writing/creative
samples may be requested), and excellent organizational skills with
high attention to details.
- Strong public speaking skills and comfortability speaking to
large group of stakeholders and/or customers on Hawai'i Energy's
- Experience with creating marketing collateral, using tools such
as Canva, Adobe Photoshop, or InDesign.
- Proficiency in Microsoft Office programs (Word, Outlook,
- A strong commitment to professionalism and upholding Hawai'i
Energy's core values.
- A strong commitment to Hawai'i Energy's mission and passion for
energy, sustainability and community service work in
- Bachelor's degree in Marketing, Business or related field
- Prior experience with energy efficiency or utility rebate
- Prior retail experience with hardware/home improvement
- Prior experience with coordinating retail floor marketing and
working with store staff on promotional rollouts.
- Comfortable collaborating in a fast-paced, dynamic environment
where multi-tasking will be required.
- Basic knowledge of Hawai'i Energy program and energy issues in
Hawai'i.About Hawai'i EnergyFor over a decade, Hawai'i Energy has
empowered island families and businesses to make smart energy
choices by educating them about the many, lasting benefits of clean
energy. Our marketing & communications team is a group of dynamic,
experienced professionals who provide fresh and effective ways to
encourage the adoption of energy-saving equipment and behaviors,
and educate the public on the importance of reducing energy
waste.Our team members are committed to our mission and supporting
Hawai'i's goal to achieve 100% clean energy by 2045, which has led
to Hawai'i Energy being named one of Hawai'i's Best Places To Work
- since 2017.Pay Range:Pay Range $33,150.00 - $51,000.00 -
$68,850.00 The Leidos pay range for this job level is a general
guideline onlyand not a guarantee of compensation or salary.
Additional factors considered in extending an offer include (but
are not limited to) responsibilities of the job, education,
experience, knowledge, skills, and abilities, as well as internal
equity, alignment with market data, applicable bargaining agreement
(if any), or other law. Covid GuidanceIn order to enter Leidos
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Talent Acquisition POC.About LeidosLeidos is a Fortune 500 -
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working to solve the world's toughest challenges in the defense,
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Keywords: Leidos, Honolulu , Retailer Engagement Specialist, Other , Honolulu, Hawaii
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