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Strategic Communications Specialist

Company: HMSA
Location: Honolulu
Posted on: August 6, 2022

Job Description:

Strategic planning and project management:

  • Collaborate with cross-functional teams to develop comprehensive communications plans and multiplatform campaigns to educate and engage target audiences.
  • Contribute to the development and implementation of various communications plans, best practices and guidelines.
  • Lead major projects, including external-facing collaborations, as well as new employee initiatives, learning and development, and other efforts to support internal communications.


    • Partner with and advise internal stakeholders on best strategies, tactics and channels to deliver messages.
    • Build positive relationships with HMSA stakeholders to drive proactive communications.
    • Partner with departments and resources within and outside of the organization to reach desired objectives.
    • Support both internal and external department-related events.

      Continuous improvement:

      • Regularly evaluate the effectiveness of existing communications content and channels, and build the right communications frameworks, tools, and messaging as a foundation to move HMSA forward.
      • Manage and oversee the successful implementation of new and innovative communications channels based on research and measurement.

        Create and oversee content development:

        • Oversee the planning and implementation of assigned communications plans and projects, and corresponding content.
        • Identify, develop, and/or edit timely, relevant, and engaging communications, such as digital, video, intranet, email, social media, speeches, talking points, brochures and presentations.
        • Builds a community where the intended audience feels welcomed, proactively takes the desired action and participates in conversations.
        • Plan, edit and write content for a variety of communications mediums, such as the company intranet, email, e-newsletter, digital displays, social media, events, presentations and more.


          • Ensure consistent framing of messages across all mediums and for different departments across the organization, as well as external stakeholders.
          • Ensure internal and external messages are consistent.
          • Create, manage and maintain a messaging and content calendar.
          • Partner with other departments to ensure proper internal and external messaging and relevancy, ensuring consistency of messages.
          • Assist Communication's management team with developing and distributing communications strategies and materials regarding organizational changes, employee benefits and HMSA goals and initiatives.
          • Assist Communication's management and HMSA Executive team with developing and distributing crisis communications strategies and material internally and externally.

            Feedback and measurement:

            • Develop feedback mechanisms to assess awareness, understanding, buy-in and engagement in company initiatives, goals and campaigns.
            • Measure effectiveness of messaging and communication vehicles respond to feedback from colleagues and adjust communications content accordingly.
            • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising internal communications plans.
            • Compile reports for management showing return on investment.

              Stay updated on trends:

              • Connect with peers inside and outside HMSA to ensure we are leveraging communications best practices.

                Other duties and functions:

                • Work closely with larger Communications team to provide external communications support when needed. Performs other duties, as assigned.
                • Performs all other miscellaneous responsibilities and duties as assigned or directed.

Keywords: HMSA, Honolulu , Strategic Communications Specialist, Other , Honolulu, Hawaii

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