Manager, Global Digital Media

Company: Hawaiian Airlines
Location: Honolulu
Posted on: May 12, 2022

Job Description:

At Hawaiian Airlines, we are all about welcoming our guests with Hawaiian hospitality and aloha, and taking care of our people, our home, and the communities we serve. Join our 'ohana -and be a part of an exciting team of professionals dedicated to serving our -kama'--ina -and introducing our islands to the world! Position Summary This position has global responsibilty for Hawaiian Airlines' digital media strategy, planning, execution and analysis. Reporting to the Director of Global Advertising, the successful candidate will partner with country managers and international digital media agencies to drive qualified traffic to our ecommerce store. Responsible for search advertising, affliate marketing, travel endemic and retargeting programs. Manages a large group of digital media agengy direct reports across North America, Hawaii, Asia and Australia. Core member of the team assigned with evolving and implementing MarTech/AdTech infrastructure and process improvement. Key Responsibilities

• Develop annual strategy and plans for digital demand generation channels across all markets, international and domestic
• Develop and manage annual digital media budgets. Manage monthly accruals and forecasting for all markets
• Lead all digital demand efforts across all markets and digital media formats, which may include, but are not limited to, search advertising, affliate marketing, travel endemic and retargeting
• Manage agency resources to deliver against the strategy and produce intended results
• Build roadmap for affliate agency partners by setting KPIs, driving optimizations and vetting effectivness
• Drive a test and learn program within our digital demand portfolio to optimize performance against objectives
• Develop reporting candance and provide clear, actionable results to stakeholders
• Represent global advertising requirements in the design and implementation of MarTech infrastructure and process. Liason with IT and Marketing Analytics
• Oversee agency implementation of new ad technology solutions
• Oversee performance and budget management for digital media agencies and other marketing service providers, including providing written and verbal feedback. Approve budget expenditures. Manage purchase orders and invoices
• Other duties as assigned Requirements Minimum Requirements
  • Bachelors degree or an equivalent combination of education and work experience
  • 5 years professional working experience in digital advertising, direct marketing and/or brand management
  • Proven ability to drive results utilizing data
  • Highly detail oriented with an ability to multitask and prioritize while manage multiple programs simultaneously
  • Excellent communication and presentation skills
  • Understanding of, and sensitivity to, the Hawaiian Airlines brand, mission, and values
  • Able to travel to and obtain visas for foreign countries
  • Must have received the COVID Vaccine by date of hire **All applicants are advised that post-offer and/or pre-employment drug testing will be conducted, and they must successfully pass the drug test. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Hawaiian Airlines and any employment offer will be withdrawn.Preferred Qualifications
    • Proficiency in search engine marketing (SEM) and use of SEM tools
    • Well versed in SEM best practices and emerging trends
    • Experience directly managing digital media agencies
    • Experience with international marketing and advertising
    • Ability to speak and/or read, at a business fluency level, Japanese or Korean is a nice to haveAbout Hawaiian AirlinesHawaiian - has led all U.S. carriers in on-time performance for each of the past 17 years (2004-2020) as reported by the U.S. Department of Transportation and was named the #1 U.S. airline by Cond-- Nast Traveler's 2021 Readers Choice Awards. Consumer surveys by Travel + Leisure and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawai--i.Now in its 92nd year of continuous service, Hawaiian is Hawai--i's biggest and longest-serving airline. Hawaiian offers approximately 130 flights within the Hawaiian Islands, daily nonstop flights between Hawai--i and 16 U.S. gateway cities - more than any other airline - as well as service connecting Honolulu and American Samoa, Japan, South Korea, Sydney, and Tahiti. As a result of the COVID-19 pandemic, Hawaiian's Auckland and Brisbane flights remain suspended.The airline is committed to connecting people with aloha by offering complimentary meals for all guests on transpacific routes and the convenience of no change fees on Main Cabin and Premium Cabin seats. HawaiianMiles members also enjoy flexibility with miles that never expire.Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at -HawaiianAirlines.com . Follow Hawaiian's Twitter updates (@HawaiianAir ), become a fan on Facebook (Hawaiian Airlines ), and follow us on Instagram (hawaiianairlines ). For career postings and updates, follow Hawaiian's -LinkedIn -page.For media inquiries, please visit Hawaiian Airlines' -online newsroom .
      • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
      • Please view Equal Employment Opportunity Posters provided by OFCCP here .
      • The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Hawaiian Airlines, Honolulu , Manager, Global Digital Media, Executive , Honolulu, Hawaii