Manager, Global Digital Media
Company: Hawaiian Airlines
Location: Honolulu
Posted on: May 12, 2022
Job Description:
At Hawaiian Airlines, we are all about welcoming our guests with
Hawaiian hospitality and aloha, and taking care of our people, our
home, and the communities we serve. Join our 'ohana -and be a part
of an exciting team of professionals dedicated to serving our
-kama'--ina -and introducing our islands to the world! Position
Summary This position has global responsibilty for Hawaiian
Airlines' digital media strategy, planning, execution and analysis.
Reporting to the Director of Global Advertising, the successful
candidate will partner with country managers and international
digital media agencies to drive qualified traffic to our ecommerce
store. Responsible for search advertising, affliate marketing,
travel endemic and retargeting programs. Manages a large group of
digital media agengy direct reports across North America, Hawaii,
Asia and Australia. Core member of the team assigned with evolving
and implementing MarTech/AdTech infrastructure and process
improvement. Key Responsibilities
- Develop annual strategy and plans for digital demand generation
channels across all markets, international and domestic
- Develop and manage annual digital media budgets. Manage monthly
accruals and forecasting for all markets
- Lead all digital demand efforts across all markets and digital
media formats, which may include, but are not limited to, search
advertising, affliate marketing, travel endemic and
retargeting
- Manage agency resources to deliver against the strategy and
produce intended results
- Build roadmap for affliate agency partners by setting KPIs,
driving optimizations and vetting effectivness
- Drive a test and learn program within our digital demand
portfolio to optimize performance against objectives
- Develop reporting candance and provide clear, actionable
results to stakeholders
- Represent global advertising requirements in the design and
implementation of MarTech infrastructure and process. Liason with
IT and Marketing Analytics
- Oversee agency implementation of new ad technology
solutions
- Oversee performance and budget management for digital media
agencies and other marketing service providers, including providing
written and verbal feedback. Approve budget expenditures. Manage
purchase orders and invoices
- Other duties as assigned Requirements Minimum Requirements
- Bachelors degree or an equivalent combination of education and
work experience
- 5 years professional working experience in digital advertising,
direct marketing and/or brand management
- Proven ability to drive results utilizing data
- Highly detail oriented with an ability to multitask and
prioritize while manage multiple programs simultaneously
- Excellent communication and presentation skills
- Understanding of, and sensitivity to, the Hawaiian Airlines
brand, mission, and values
- Able to travel to and obtain visas for foreign countries
- Must have received the COVID Vaccine by date of hire **All
applicants are advised that post-offer and/or pre-employment drug
testing will be conducted, and they must successfully pass the drug
test. Failure to submit to testing or positive indications of drug
use will render the applicant ineligible for employment with
Hawaiian Airlines and any employment offer will be
withdrawn.Preferred Qualifications
- Proficiency in search engine marketing (SEM) and use of SEM
tools
- Well versed in SEM best practices and emerging trends
- Experience directly managing digital media agencies
- Experience with international marketing and advertising
- Ability to speak and/or read, at a business fluency level,
Japanese or Korean is a nice to haveAbout Hawaiian AirlinesHawaiian
- has led all U.S. carriers in on-time performance for each of the
past 17 years (2004-2020) as reported by the U.S. Department of
Transportation and was named the #1 U.S. airline by Cond-- Nast
Traveler's 2021 Readers Choice Awards. Consumer surveys by Travel +
Leisure and TripAdvisor have placed Hawaiian among the top of all
domestic airlines serving Hawai--i.Now in its 92nd year of
continuous service, Hawaiian is Hawai--i's biggest and
longest-serving airline. Hawaiian offers approximately 130 flights
within the Hawaiian Islands, daily nonstop flights between Hawai--i
and 16 U.S. gateway cities - more than any other airline - as well
as service connecting Honolulu and American Samoa, Japan, South
Korea, Sydney, and Tahiti. As a result of the COVID-19 pandemic,
Hawaiian's Auckland and Brisbane flights remain suspended.The
airline is committed to connecting people with aloha by offering
complimentary meals for all guests on transpacific routes and the
convenience of no change fees on Main Cabin and Premium Cabin
seats. HawaiianMiles members also enjoy flexibility with miles that
never expire.Hawaiian Airlines, Inc. is a subsidiary of Hawaiian
Holdings, Inc. (NASDAQ: HA). Additional information is available at
-HawaiianAirlines.com . Follow Hawaiian's Twitter updates
(@HawaiianAir ), become a fan on Facebook (Hawaiian Airlines ), and
follow us on Instagram (hawaiianairlines ). For career postings and
updates, follow Hawaiian's -LinkedIn -page.For media inquiries,
please visit Hawaiian Airlines' -online newsroom .
- Equal Opportunity Employer/Protected Veterans/Individuals with
Disabilities.
- Please view Equal Employment Opportunity Posters provided by
OFCCP here .
- The contractor will not discharge or in any other manner
discriminate against employees or applicants because they have
inquired about, discussed, or disclosed their own pay or the pay of
another employee or applicant. However, employees who have access
to the compensation information of other employees or applicants as
a part of their essential job functions cannot disclose the pay of
other employees or applicants to individuals who do not otherwise
have access to compensation information, unless the disclosure is
(a) in response to a formal complaint or charge, (b) in furtherance
of an investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor's legal duty to furnish information. 41 CFR
60-1.35(c)
Keywords: Hawaiian Airlines, Honolulu , Manager, Global Digital Media, Executive , Honolulu, Hawaii
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