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Digital Marketing Manager

Company: Koa Process LLC
Location: Honolulu
Posted on: September 13, 2020

Job Description:

Koa Process, an independent affiliate of Koa Capital Partners, is a digital transformation consultancy that works with medium size business in Hawaii. We execute specific projects, as well as, provide ongoing continuous improvement of processes key to medium size businesses.

WHO WE’RE LOOKING FOR:

We are looking for an experienced Digital Marketing Manager to assist in the planning, execution, and optimization of our customers’ digital marketing efforts. Our customers typically do not have full-time in-house marketing / digital transformation expertise and at most understand SEO and PPC. Project work includes website upgrades and optimization, SEO and PPC campaign assessment and on-going management, CRM mapping, implementation and maintenance, reputation management along with a host of other engagements. The transformations we undertake are often closely aligned with customer/account management, sales, and marketing teams internally.

The ideal candidate will be well-versed in the concepts surrounding digital marketing and customer engagement and have a strong understanding of the many aspects of marketing in general. They will be push-oriented and consistently challenge clients with new ways to increase leads, lower acquisition costs, improve web position, enhance customer loyalty.

WHAT YOUR DAY TO DAY MIGHT LOOK LIKE :

Assist in the formulation of online sales and marketing strategies to build a lasting digital connection with consumers.

Plan and monitor our clients’ ongoing presence and reputation on social media.

Launch optimized on-line advertising through Google AdWords, Facebook etc. to increase brand awareness and lead generation.

Be actively involved in SEO refinements (keyword, image optimization etc.)

Coordinate the creation of online newsletters and promotional digital content.

Manage multi-channel Sales and CRM campaigns.

Manage customer segmentation dataset through ongoing analysis and actionable insights.

Collaborate with our transformation project managers to design, deliver, and promote improved user experiences (both internal and customer facing).

Design and rollout product / service lifecycle processes with our customers.

Conduct market research and gather input / feedback from the end consumer to feed into the product management lifecycle.

Measure performance of digital marketing efforts using a variety of tools and centralized business intelligence platforms.

Maintain partnerships with media agencies and vendors.

EXPERIENCE YOU’LL NEED TO SUCCEED:

Proven experience as Digital Marketing Manager or similar role

Excellent understanding of digital marketing concepts and best practices

Experience with B2C social media, Google AdWords, email campaigns and SEO/SEM

Good knowledge of web analytics tools

Skills and experience in creative content writing

Some experience in data analytics

Analytical mindset and critical thinking

Excellent communication and interpersonal skills

BSc/BA in marketing or relevant field

ABOUT US:

We provide competitive compensation packages which include 100% paid employee health care, paid time off and a flexible, collaborative work culture. We are looking for talented, passionate, team-oriented professionals to join our team.

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Keywords: Koa Process LLC, Honolulu , Digital Marketing Manager, Other , Honolulu, Hawaii

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