Public Relations and Social Media Specialist

Company: HMSA
Location: Honolulu
Posted on: June 2, 2025

Job Description:

• Manage HMSA's social media profiles and presence.
  
  
• Create, manage, and grow HMSA's business presence across relevant social media channels, including, but not limited to Facebook, Instagram, X (formerly Twitter), LinkedIn, Yelp, and YouTube.
  
• Evaluate new social media channels for appropriateness and integrate into the HMSA suite of social media platforms.
  
• Responsible for setting up external-facing social media accounts, interacting with the community, and maintaining daily activity.
  
• Use HMSA provided equipment, such as iPhone and Apple laptop, to perform all social media functions.
  
  
  
• Create shareable content.
  
  
• Develop content for posting on all designated social media outlets; works alongside team to contribute appropriate and relevant content for HMSA's social media accounts that educates and engages our audiences.
  
• Partner with other departments and business owners to ensure proper online messaging, relevancy, and consistency of messages across all networks.
  
• Develop and maintain posting schedules.
  
• Create, curate, and manage all published content (e.g., images, graphics, video, written copy, etc.).
  
  
  
• Listen and engage in online conversation.
  
  
• Monitor online conversations and competitor presences/perceptions.
  
• Report "chatter" and other relevant online data and/or trends.
  
• Manage negative discussions and curate conversations/responses to turn the negative experience into a positive one.
  
  
  
• Brand management.
  
  
• Serve as our online brand advocate and expand community/influencer outreach efforts. Act as the frontline brand ambassador on the internet; participate in minute-by-minute online conversations by answering questions, offering solutions, and mediating conversations.
  
• Develop and execute initiatives to drive member-generated content, increase community participation, and add value to the online community experience.
  
  
  
• Strategic planning.
  
  
• Define and execute strategies, involving the news/social media, that supports business strategies with the goal of increasing HMSA visibility, traffic, and consumer engagement.
  
• Collaborate with cross-functional teams to develop marketing and communications plans.
  
• Utilize best practices to drive PR and social media strategic plans. Including but not limited to: content and visual content tactics, partnerships, and promotional and engagement strategies.
  
  
  
• Analyze key metrics and adjust strategy as needed.
  
  
• Define key performance indicators and implement enterprise-level measurement, analytics, and reporting methods to gauge success.
  
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, search engine optimization (SEO), and social advertising campaigns.
  
• Leverage measurement tools to provide progress reports and mine insights, finds ways to improve on those metrics through testing and new initiatives.
  
• Research and incorporate search engine optimization/search engine marketing (SEO/SEM) strategies into overall communications and marketing efforts.
  
  
  
• Stay updated on emerging trends.
  
  
• Monitor trends in social media tools, applications, channels, design, and strategy. Implement appropriate trends that make sense for the business.
  
• Explore ways to engage in new social networks to reach our target audience.
  
• Participate in ongoing education to remain highly effective.
  
  
  
• Media relations.
  
  
• Serve as a point of contact for news media as delegated by the VP, Comms.
  
• Proactively develop story ideas that advance HMSA's company goals.
  
• Assist with research related to media requests when received from journalists/reporters; works with internal teams to create responses, vet them for review by SMEs, route for approval by executive leaders.
  
• Works closely with HMSA's public-facing areas involving news/media activity.
  
  
  
• Training.
  
  
• Lead the development of organization-wide social media management standards, policies, and rules of engagement for social media.
  
• Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, maintaining, monitoring, and developing content for social networks.
  
  
  
• Assist Communications management and staff with special projects; performs all other miscellaneous responsibilities and duties as assigned or directed.
  
  
  #LI-Hybrid

Keywords: HMSA, Honolulu , Public Relations and Social Media Specialist, Advertising , Honolulu, Hawaii